Challenge:
This mid-sized construction company, like many such construction companies, lacked dedicated marketing personnel. In this industry – driven by field work, operational efficiency, and relationship-based sales – marketing is frequently deprioritized and absorbed into other roles. This leads to inconsistent, ineffective marketing output. The company realized that as customers turn more and more to online research before selecting contractors, companies without a consistent digital presence risk being overlooked—regardless of the quality of their work. They needed a marketing solution that didn’t require additional staffing.
Solution:
Centriq developed a custom AI-powered Marketing Assistant trained on the company’s website content, legacy social posts, brand voice, and a product/history knowledge base. The Marketing Assistant – managed by the Operations Admin – was developed and deployed over a four-week period. The Marketing Assistant now generates social media content, blog posts, marketing collateral, a company newsletter, and persona-based messaging generated pursuant to a content planning calendar. The company was also trained on Canva and Canva Magic to enable the creation of branded graphics.
Impact:
The AI Marketing Assistant significantly increased company brand visibility without additional staff by:
- Creating customer persona-driven messaging for all output
- Establishing relevant weekly postings on LinkedIn and Facebook
- Social media impressions increased from less than 100 to over 11,000 in less than 60 days
- Reactions and comments on posts more than doubled in 60 days
- Posting engaging monthly blogs
- Launching its first newsletter featuring the company’s 30-year anniversary
And, it resulted in significant time savings for the internal team.